The brand strategy, the website audit, the design system and a high-fidelity prototype of the homepage and product page — one place, built to hand to the developers who ship it in Shopify.
The premium reframe: positioning, the “all your lives” idea, premium codes, the portfolio as one system, and the subscription thesis.
Information architecture, GMP storytelling, subscription, and a Fix → Convert → Elevate backlog.
Two tone directions — Premium Wellness vs Clinical-Premium — plus palette, type, imagery and components.
The real homepage & product page, cloned locally with a premium override layer — we reshape the actual “Wonder” store, so the deliverable is the implementation.
Walk Strategy → Audit → Design → Prototype. Each page ends by pointing to the next.
The prototype is the spec — real CSS, mapped to “Wonder” theme sections, ready to rebuild in Shopify.
A static site on your own subdomain. No third-party app, no lock-in, accessible anywhere.